Still be relevant as a company in 10 years: chain theatre during ESEF Maakindustrie gives answers

Frank van Hal
Frank van Hal
11 July 2022
2 min

The Dutch manufacturing industry is alive and kicking and at the same time faces many short- and long-term challenges. Supply problems, cost increases and staff shortages are acute. Developments in technology and innovation have major long-term impact. How do you deal with them? And how do you stay successful? For that, the Chain Theatre has the answers, from 30 August to 2 September 2022 at ESEF Maakindustrie.


From 30 August to 2 September 2022, the entire manufacturing industry gathers in Jaarbeurs Utrecht for the ESEF Maakindustrie and TechniShow 2022 trade fairs. Here you will hear all about novelties, developments and the future of the industry. There is a large programme of activities and lectures at both fairs, including the Chain Theatre at ESEF Maakindustrie, in hall 10 between the entrance and the 3D Square.

Chain theatre: current themes

Throughout the exhibition, the Supply Chain Theatre will host presentations and workshops on topics currently relevant to the manufacturing industry, such as Industry 4.0, productivity improvement, supply chain collaboration, planning and automation. Michel van Buren is the driving force behind the Supply Chain Theatre. He is the director of BLMC, which helps organisations transform themselves into successful businesses. Michel: ‘We see that the manufacturing industry is facing various challenges. Through this platform, we would like to contribute to the industry by sharing the knowledge of our specialists. In addition, we have invited experts from
academia and various sectors, and key industry players will share their
case studies.’

How to stay relevant as a company

For example, Erik Elgersma explains how to use data analytics to make better decisions, Pieter van Opstal
of Dubré/Vorselaars shows how he shapes growth and Arthur van der Lee of DCS shares the
do's and dont's of innovation from his own practice. Gerard Ekhart presents a way to
ensure that your company will still be relevant in 10 years' time. He wrote the book 'Our manufacturing industry
crashes
'. Of course, he also offers a solution: 'I see how the manufacturing industry is changing and am of
believe that 'thinking around' is badly needed. Many companies suffer from Kodak syndrome and remain
stuck in a business strategy written down in the last century. I have developed a new
model, the Vitality Wheel, which companies can use to ensure their viability in the 21st century
can secure.'

Also for Technishow

The Chain Theatre at ESEF Maakindustrie is certainly also relevant for TechniShow visitors,
and easy to visit for free. ESEF Maakindustrie takes place simultaneously with Technishow. Register now to visit and view the programme of activities and lectures.

Frank van Hal

Frank van Hal works at Royal Jaarbeurs as senior content marketer in construction, installation and manufacturing. He is co-responsible for great live events such as BouwBeurs and VSK. He also looks after the Maakindustrie.nl/nieuws website and the weekly newsletter together with a colleague.